Turning things around, diamonds and fakes
Plus: The prat scale
Plus: Corporate fulfilment inside
And mascots that are definitely not coming back
Plus: Scaredy-cat ad agencies and spontaneous combustion
🔮 Is this thing on?
We've got 8 fixes
We've got #2 covered
Common sense > best practices
There's partnerships and then there's partnerships
Messaging beyond pretty wording, breaking dogmas and a strangely underserved segment
