👋 What’s growing: Lifespans? This is about the growth of the longevity market, which was valued at $25.1 billion in 2020 and is set to reach $44.2 billion by 2030. We could touch on the Netflix show ‘Don’t Die’ centered around tech entrepreneur, Bryan Johnson, who spends $2million/year trying to stay healthier, look younger, and live longer.

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Trivia

It’s hard to tell if TikTok is coming or going, but do you know how many minutes U.S. users spend on the app each day?

1. 90 

2. 105 

3. 53 

4. 67

   Scroll to the bottom to find out!

TACTICS

🧠 Retention strategies you hadn’t thought of

And how to put them into action like this stuff’s easy.

We all know retention is where it’s at. So we’ve rounded up some better-than-average tips to boost repeat customers.

If you’re automating parts of your retention strategy and do only one thing, do this:

Bring behavioral triggers into the mix.

It’s all about knowing how to respond to customer actions:

• If they cancel a free trial, offer a trial extension or special bonus. At the very least, reach out to find out why.

• If a customer doesn’t reorder or interact as expected, reach out. Smart email software analyzes purchase history to help you handle these touchpoints.

• Reward or incentivize (with an “exclusive” offer) repeat customers who order more or less than before.

• Offer something extra good to a single-purchase customer who recently opened an email (they’re usually most receptive).

How it’s done:

1. Map the repeat customer buying cycle. Identify when and why customers re-enter the buying cycle—whether triggered by a need, a specific event, or regular habits—and map the frequency and key touchpoints leading to their next purchase.

2. Reward the regulars. This is where you can build the community feel. Give them special treatment, make them feel like they’re part of the family. Reaching out by text is great. Try giving them BTS footage, early access and special deals/gifts. 

3. Give one-time buyers love, too. You should absolutely have a post-purchase strategy for these, along with re-engagement around the time people usually re-purchase from you (insight you’ll get from mapping the buying cycle). 

4. Reward referrals. Offer a juicy bonus for the existing customer and the newcomer.

5. Empower your support team. Give them a budget and autonomy to make offers and decisions that encourage customers to keep coming back.

Keep in mind: The more you know about consumer behavior and buying signals, the more detailed and effective your retention strategies can become.

CULTURE

🧑‍🚀 From Dubai to Mars

But first, the Metaverse…

We’ve all snored our way through a conference or two.

But at the Dubai Future Forum Conference in November, we bet the whole crowd was hooked.

It focused on shaping the future through innovation, with a novel ambition in mind:

To establish an autonomous city on Mars by 2117.

Seems like a lifetime away. And it is. But the engines are already in motion:

A simulation of the planned settlement is landing in the metaverse. Web3 tech company, Bedu, is part of the simulation mission and said it’s “honored to capture this spellbinding adventure to the stars using the power of the latest and greatest technologies here on Earth.”

The SIRIUS-21 space simulation has aspiring astronauts locked in a hermetically sealed capsule to simulate living in space. Apparently, you have to be prepared for long journeys to, like, Mars.

Astronauts are learning skills as old as time, like how to build fires, make shelters, and forage for supplies.

DATA POINT

Anyone can write with AI. But will it rank?

AI has speed and volume in the bag. Time to test what really matters.

A Semrush study asked marketers how AI-written content is working out for them.

Only 11% of respondents who don’t use AI rate their content marketing performance as “very effective”:

While 26% of businesses using AI in their content marketing think their efforts are very effective:

Hm. But isn’t it all relative? What does “very effective” mean, anyway?

For the survey’s sake, content performance was measured by:

• Traffic

• Rankings

• Content ROI

• Conversions and leads

• On-page engagement

• Social media engagement

• Media mentions and backlinks

So, all the important stuff.

76% of marketers also said their AI content ranked at least once, and 58% said it happened multiple times.

To get your AI content (or any content) to rank, ya gotta’ E-E-A-T it up.

Google doesn’t discriminate. It says it rewards high-quality content, however it’s produced.

Create original content by following the E-E-A-T principle (click here for a more in-depth look by Semrush):

• Experience: Show your content is based on first-hand, real-life experiences. Have you personally used a tool you recommended? Visited the country you’re writing about?

• Expertise: Demonstrate your expertise, especially if writing in YMYL (your-money-or-your-life) fields like medical, legal or government. From your everyday knowledge to professional accreditations and degrees, prove you have the skills to advise others.

• Authority: Usually based on the number and quality of backlinks and citations. Basically, others should view you as an authoritative source.

• Trust: Often cited as the most important of them all. This hinges on how accurate and valid your info seems. To boost trustworthiness, include clear contact details, make sure website security is strong, and back up all claims with evidence.

Takeaway: feel free to use AI to produce copy, but make sure you do it right. Semrush’s ContentShakeAI not only writes for you, but finds out what content is currently resonating with your audience thanks to Semrush intelligence.

Try it free here → 

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Trivia