4 ways to Find Great Partners for Your Business Using Semrush

Author

Owen Mulhern
January 06, 2025

Partnerships come in all shapes and colors.

A good one can:

  • Expose you to a new, untapped audience

  • Display your brand from a new angle

  • Allow you to work with great people

A bad one is just a waste of time.

Finding the right partner, of course, is key.

How to choose?

  1. You can partner with brands in your space

  2. Or you can go wild and pick someone in a completely different space.

As long as their audience might buy from you, shoot.

Once you’ve picked the type of partner you’re going for, here’s how you find them using SEMrush.

1. Discover Potential Partners

  • Competitor Analysis: Use the Competitive Research Toolkit.

    • Enter your domain or a known competitor's in the Domain Overview.

    • Review the "Competitors" section to identify businesses with overlapping audiences or complementary services.

    • Utilize the Market Explorer tool to identify niche players and market leaders in your industry of choice.

  • Audience Insights: Access the Traffic Analytics tool.

    • Analyze a potential partner’s website traffic sources (e.g., direct, referral, search) and audience demographics.

    • Assess the overlap of their audience with your target audience.

2. Evaluate Target Audience

  • Audience Overlap: In the Traffic Analytics tool, compare your audience demographics with those of potential partners.

    • Look for overlaps in geography, device usage, and interests.

  • Keyword Analysis: Utilize the Keyword Gap tool.

    • Analyze shared and unique keywords to determine if their audience searches for terms related to your products or services.

3. Analyze Market Position

  • Organic and Paid Presence: Use the Organic Research and Advertising Research tools.

    • Analyze their ranking keywords, visibility, and paid ad campaigns to evaluate whether they are a market leader, challenger, or niche player.

4. Identify Opportunities for Collaboration

  • Content Gaps: Utilize the Content Gap tool.

    • Find content opportunities where both brands can collaborate to reach untapped audiences.

  • Brand Monitoring: Use the Brand Monitoring tool.

    • Monitor mentions of potential partners to understand their reputation and current collaborations.

Armed with one or all of these insights, you’ll be well on your way to identifying a mutually beneficial partnership. We can’t wait to see it!

Happy growing 🌱,